Diabolical

Ellie Goulding

Delirium Album Release & UK Tour

Diabolical worked with Polydor Records to promote pop princess, Ellie Goulding’s latest album, Delirium. The album artwork was pretty hard to miss, with the popstar baring all, simply wearing an oversized fur coat with not much else on other than that. We executed an integrated statement poster campaign, which also included premium digital placements. In addition to this, we worked with AEG to promote Ellie’s tour, consisting of two phases of high frequency 60×40 poster campaigns targeting the tour cities, plus billboards around East London.

CAMPAIGN INSIGHTS
  • Campaign to promote Ellie Goulding’s latest album and tour
  • Integrated statement poster campaign
  • Targeted tour cities


Ellie Goulding | Delirium album release & UK tour
Ellie Goulding | Delirium album release & UK tourEllie Goulding | Delirium album release & UK tourEllie Goulding | Delirium album release & UK tourEllie Goulding | Delirium album release & UK tour