We teamed up with CMS Music to spread the word on the street that Courtney Barnett was back. The new album, ‘Tell me how you really feel‘, accompanied a world tour with just five gigs across the UK. In an original and interactive twist to promote the release, Courtney encouraged her fans to write down exactly how they felt at the moment they landed on her website – and submit them to create a collaborative website experience. Hundreds of those submissions, personal thoughts and feelings from her fans were then translated into posters in London, creating a compelling campaign in Shoreditch.
Passers-by stopped to take in the printed submissions on our sites, maintaining an intimacy despite the grand scale. Here is just one of our favourites from the print:”I feel like a tiny bird in a really huge sky, all these things keep happening to me and I keep on flying, but I don’t know where I’m headed, or where I’ll land, I just keep beating my wings”.