DIABOLICAL worked with AEG Live to create a campaign that was phased over a number of months to coincide with British Summer Time Festival’s headline artist announcements. This year’s festival features Kylie Minoque, Taylor Swift and The Who across 10 days of live music, comedy, film and more at London’s iconic Hyde Park.
The campaign was carefully planned to target the relevant demographic for each artist using a combination of street level, premium and statement outdoor sites.
- PHASED CAMPAIGN ACTIVATED ACROSS KEY LONDON LOCATIONS
- HIGH PROFILE SITES WITHIN CLOSE PROXIMITY TO TRANSPORT LINKS, LIVE GIG VENUES AND DRINKING HUBS
- ALL SITES CAREFULLY SELECTED TO BEST TARGET THE RELEVANT DEMOGRAPHIC FOR EACH ARTIST
- FESTIVAL DAILY CAPACITY OF 65,000 OVER TEN DAYS