Diabolical

Bring Me The Horizon

Integrated campaign featuring projections

In the lead up to the release of Bring Me The Horizon’s latest album, That’s the Spirit, the Diabolical team executed a standout integrated campaign that included show stopping projections across key London sites, high impact billboards and 60 x 40s, digital outdoor screens for added effect, plus posters at Reading and Leeds Festivals, targeting die hard rock fans. The album launch was a storming success, reaching number 1 on the iTunes album charts.

CAMPAIGN INSIGHTS
  • INTEGRATED CAMPAIGN TO LAUNCH THAT’S THE SPIRIT
  • CAMPAIGN ELEMENTS: PROJECTIONS, 60x40s, BILLBOARDS AND DIGITAL SCREENS
  • ACTIVATED ACROSS KEY LONDON LOCATIONS
  • ALBUM REACHED NUMBER 1 ON ITUNES ALBUM CHARTS


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