Diabolical

A$AP Rocky makes a Testing return

This month we’ve welcomed the return of A$AP Rocky after a long three years with his new album, Testing. We worked with Sony Music to bring the news to the streets across the UK with a high impact 48 sheet poster campaign.

The album is aptly named, as A$AP experiments with a variety of new creative sounds. Peaking at #4 in the charts upon its release, it features many collaborations and special guests, with vocal contributions from Puff Daddy, Juicy J, Kid Cudi, Kodak Black, Frank Ocean, BlocBoy JB, French Montana, Snoop Dogg, Skepta, and more. Test it out for yourself and get listening today!

Pack your bags, it’s festival season

Festival season is almost upon us – and with the UK heating up, you couldn’t be in a better place to enjoy it all. With a whole host of festivals to choose from and an amazing variety of acts, you’re not going to want to limit yourself to just one.

We couldn’t be happier to have exclusive on site advertising and access to some of the UK’s most loved festivals. We offer everything from 4 sheets to 48 sheets, area takeovers to experiential marketing, amongst loads of other stuff. Reach your target audience whilst they’re enjoying the happiest of vibes.

The season kicks off with All Points East this month and only gets bigger with the likes of Field Day, Parklife and Latitude. Amongst other new festivals, this year we also see the first Rize festival, V festival rebranded. Major festival line-ups this year contain a great amount of genre diversity, so which ever festival takes your fancy you can guarantee campaign impact.

One thing’s for certain – you won’t want to miss any of these huge opportunities. Get in touch to find out what we can do for you.

Time for Plan B

Plan B is back – and taking his latest album ‘Heaven before all hell breaks loose’ to the streets of his hometown of London ahead of his UK tour. To promote the release, we recently worked with Atlantic Records on a high impact billboard and 4 sheet poster campaign across the city.

The album has taken a rather different turn to the two previous albums – Plan B stated in an interview with GQ that he’s moved away from rapping because, “I feel that I’m not being honest with myself if I’m living the high life and I’m trying to rap about the other side of things”. Elements of the album are based on recent social and political factors, while the overall theme stems from his living in “a perpetual state of heaven on earth”.  However, big fans of his earlier work need not stress – he’s also expressed his intentions of releasing a hiphop album in the coming years. For furthers details about his tour visit here.

Time to check in to the Tranquillity Base Hotel & Casino

So far 2018 has been all about a huge Arctic Monkeys comeback. It’s been four year’s since their massive world tour and last album and, with the hotly awaited new release, ‘Tranquillity Base Hotel & Casino’, due to hit the shelves later this month, we were excited to get the word out. Working with CMS Music Media we took to the streets to share the news, rolling out a 48 sheet billboard teaser poster campaign in London. The album will drop with Domino Records on 11th May, a week after they begin touring – and here’s a little about what we can expect.

The album was reportedly very close to being released by Alex Turner as a solo album, with lead guitarist Jamie Cook telling MOJO that “I think at first, because it was quite basic – piano, vocal and no guitar – Al was in two minds about, ‘is this Arctic Monkeys or am I going somewhere else with this’. And maybe at first I was a bit like that as well. It’s not definitely not a guitar-heavy record, not typically what we’d do. It took a lot more thinking about.” You can read more here.

It’s not too surprising that Alex Tuner went on to describe the album as not only autobiographical but more accurately as “having a word with himself”.

We can’t wait to find out more and check in to the mind of the Arctic Monkeys’ frontman and their hotel.

Calling all artists

Laura Marling’s new album is a work of art, so much so that we’ve decided to turn five billboards into exactly that, individual pieces of art. The billboards advertising her new album, Short Movie, will be positioned around London and we are looking for artists to create unique and inspiring interpretations of the original artwork. We’re talking large scale, live art here, with all the installations being filmed to create…..you got it, a short movie!

If you’re are interested in getting involved or know someone who would be all over this get in touch now at sayhelllo@diabolical.co.uk

Parklife

Over the last few weeks Barclaycard presents British Summer Time have pulled name after name from their bag of musical tricks, from Taylor Swift to Miss Minogue, but the announcement that British legends Blur will headline the Hyde Park festival on 20th June has proved a huge hit, understandably. Last year saw The Libertines make quite the royal racket and we have no doubt the Blur boys will churn up a storm too. The announcement comes alongside the news that Blur will also be releasing their first album in 12 years. We wanted to welcome the boys back in style so we literally shouted it from the rooftops with some projections across London. Welcome back boys!

A cheeky little number

It might look like something from the latest Star Wars film but the new speaker from Devialet is already in such high demand that those trying to beat the rush and purchase online have had to register their interest to get their hands on one. The little guy boasts 3,000W, with zero distortion and zero background noise all for less than $2,000 (that’s around £1330 to those of us on British soil). Diabolical brought the same high-impact and low distortion to the multi-format campaign to announce the launch of the implosive sound centre in Harrods from February, featuring some ever so slightly risqué artwork, we ran a highly effective teaser campaign around key city centre locations. Keep your eyes peeled for that #PHANTOMRISING

If you can be patient, the Phantom will be available in Harrods from 9th February 2015.

Check out the the advertising video here.

Kitty, Daisy & Lewis

This poster campaign really puts the crown on the end of a great month for the Diabolical team. Sitting on our prime Camden Tube Station billboard, the ideal location for Kitty, Daisy & Lewis, three London siblings whose fans are said to include Dustin Hoffman, Ewan McGregor and David Lynch. The siblings have a contagious rockabilly 1950’s sound and style, and they’re still only teenagers. Their brand new album is out today.

The Prodigy get nasty

It’s been a busy few days for The Prodigy, as news leaked that their first album in six years would be out in March, the posters went up and the gloves most definitely came off, not that we ever expected anything less. The Day Is My Enemy has been described as loud, obnoxious and violent, and that’s just by the band, who also recently claimed that they should be seen as just as an important cultural band as the likes of Blur or Oasis.

‘I don’t wanna pop up on a few more TV programmes saying ‘The Prodigy did this!’ I’m just telling people now that, yeah, I think we are important. When you trace the lines back to the Sex Pistols and the Clash, we are in that line.’ Liam Howlett, The Prodigy via NME.

The Prodigy’s album is out at the end of March followed by a UK tour starting in May.

Is this the last ever AC/DC album?

The band’s last live show, their Black Ice tour in 2010, was the fourth biggest-grossing tour of all time making around £258m, but with Malcolm Young sadly retiring with dementia and drummer Phil Rudd experiencing a difficult year with the fuzz, it’s rumoured that this could be the bands last ever album and live tour. The rockers, who have been together for more than 40 years, are set to play three dates in Glasgow, Dublin and at London’s iconic Wembley Stadium, we’ll try to ignore the coincidence that this tour puts them in the UK at the same time as next year’s Glastonbury Festival, we’re sure it is just that, a coincidence.