Following the release of Christine and The Queens new single Girlfriend, and ahead of her second album release, we worked with CMS Music on large scale poster campaign across London. The gender-twisting new song had artwork to match, with the name of the band being etched out, only leaving behind “Chris”. Singer-songwriter Héloïse Letissier says of her new single, “I initially set out to smash against macho culture and macho men. I became obsessed with this idea of the macho man, and still being a woman. What does it mean if I’m this figure, and I’m a woman? Does it make me an aberration? Is it joyful?”. The new record also contains two versions of the single – one in French and one in English.
Christine and The Queens will also be touring the US and parts of Europe towards the end of the year, with two performances in November at London’s Eventim Apollo. Having not performed since May last year at Radio 1’s Big Weekend, this is welcome return for this passionate performer.
For more information about the tour, or to listen to the new single visit here.