We’ve been working with Mixpak Records to spread the news on the streets that Popcaan has just dropped his second album, ‘Forever’. The new release marks a milestone for Popcaan as his second solo album, and reaffirms his status as the torch bearer of the dancehall genre. The Jamaican born artist has racked up some incredible accolades since his last album, including collaborations with artists such as Drake, Gorillaz, Pusha T and Jamie XX, and has even been cited as Sean Paul’s natural successor by NME.
The colour rich artwork ran as 4 sheet takeovers, with 48 sheet posters in key locations, and grabbed the attention of passersby throughout London, Manchester and Birmingham.
Alongside the new album release, Popcaan will be performing live at the end of this year in the UK. You can find out more information here.