Adekunle Gold, the self-proclaimed father of the ‘urban highlife’ genre, released his second album earlier this month. The Nigerian singer and songwriter returned with About 30, an album over two years in the making following his debut back in 2016. Adekunle’s new album yet again provides fans of West-African music with an exciting twist on the original genre, highlife, which derives from traditional Ghanaian music and melodies played on western instruments.
Following the album launch, we spread the word in London with an incredible 48 sheet campaign, in some of our prime central locations. Everywhere from Hammersmith to Hackney, the bold artwork brightened up the streets and was well timed to capitalise on the hype from his huge gig with The 79th element, held at Indigo at The O2 just the week before. The artist himself was excited to see his posters up around town, posting a picture in front of one billboard to Instagram, which received 12.5k likes.
Find out more about Adekunle Gold here.