Diabolical

Diabolical at The Great Escape Festival

The Great Escape is the festival for new music. It features around 450 international and UK pop, hip hop, electronic, and rock artists showcased at over 60 venues all over Brighton. However, it’s not all just about live music. Each year, delegate-pass holders gain valuable connections and learn about key music industry issues via the TGE Conference, which runs from 9th to 11th of May 2019. Delegates can find out about the latest trends, developments, opportunities and challenges in the music business.

This year we’re excited to announce that Kevin Graux and Nick Faber from Diabolical will take to the stage at 11am on Friday 10th of May at The Jury’s Inn, Brighton Waterfront as part of ‘The Music Marketing Conference – Making sure people give a shit’. They will be discussing all things creative in street advertising, plus the latest trends in outdoor. So, if you’re heading to The Great Escape to find the next big thing, why not find out how to advertise the next big thing.

Top ten campaigns from 2018

It’s hard to believe we’re nearly at the end of 2018. This year saw some of our most exciting and creative out-of-home campaigns to date, so the team at Diabolical, Jack and Jack Arts thought it was time for a retrospective look at the top 10 best campaigns our agency group has enjoyed working on. You’ll find some of our most artful, bold, unconventional, and downright fun out-of-home picks below.

Thanks to everyone we’ve had the pleasure of working with this year – here’s to 2019!

 

You Me At Shish pops up for an album launch

BTS mania comes to town

Popcaan returned with Forever

Travis Scott helped commuters face the morning head on

Being cool like Blossoms in Shoreditch

Right here, right now. 20 years of Fatboy Slim

The 1975 light up London

We leave Earth for YouTube’s Origin premiere

We celebrate International Women’s Day with Penguin

Teaming up with Tate Collective and the Mayor’s Office on LDN WMN

Crack reality with Aphex Twin

We’ve been working with Crack magazine to bring Aphex Twin’s augmented reality to the streets. The experimental electronic artist was back and more visual then ever on our interactive 48 sheet billboard on Hackney Road. By downloading the Crack mobile app passsers-by could bring the trippy artwork to a whole new level of distortion – as demonstrated on the special film posted on the magazine’s Instagram and Twitter. The AR poster also took over Bristol with a 4 sheet campaign, unleashing Aphex Twin all over town.

Crack interviewed Richard D. James in the November issue to find out more about his latest EP – which has been described by Pitchfork as a “knotty, meticulous, and joyous collection that ranks among his best late-career albums.”

If you didn’t get a chance to see the billboard in person, there is still time to grab a copy of the mag. By downloading the app and pointing it at the cover you can find out what you’ve missed.

Robyn delivers Honey

After an eight year hiatus, Swedish pop queen Robyn has returned with her sixth solo album, Honey. The album addresses several of the reasons behind the lengthy gap inbetween albums, from the death of her longtime producer and friend to the break-up of her relationship, and received near perfect reviews on release from Rolling StonePitchfork and The Guardian amongst others – the latter describing it as “beautifully personal pop perfection”.

We were excited to welcome Robyn back, working with Universal on a high impact teaser for the album launch. Promo of the Swedish star popped over all London, and culminated with a huge takeover of our site in Blackfriars on release week.

Find out more about Honey and download the album here.

Nao’s Saturn Return

Nao returns this month with her heavenly second album, Saturn. The talented British singer-songwriter first made a splash on the scene with her critically acclaimed debut, For All We Know, and returns after a two-year hiatus. Her new release is named after the astrological theory of the “Saturn Return” – essentially when the planet Saturn returns to the same place in the sky that it was when a person was born. As a cosmic rule this usually happens every 29 years – a paradigm shift that Nao has used as inspiration for the album.

Receiving incredible reviews across both music and national press – and after creating some amazing out-of-home to celebrate Nao’s first album – we wanted to make sure that her second was an astrological success. We worked with Sony Music to re-create the album artwork, adding a 3D element to our 48 sheet billboards around London, with real white balloons tied to Nao’s hands. The special builds caught the attention of the street and made sure the singer’s new album got off to a flying start.

Find out more about Saturn and Nao’s upcoming tour here.

The spirit of Notting Hill Carnival

If this year’s Notting Hill Carnival proved anything it’s that British weather will never stop the party. Despite the continuous downpour of rain, the colours of the carnival continued to shine through all weekend. From rowdy fun-seekers to packed out streets to incredible floats and colourful performers, 2018’s Carnival did not disappoint. Here are a few of our favourite moments captured in photos. Until next year!

Popcaan’s back with Forever

We’ve been working with Mixpak Records to spread the news on the streets that Popcaan has just dropped his second album, ‘Forever’. The new release marks a milestone for Popcaan as his second solo album, and reaffirms his status as the torch bearer of the dancehall genre. The Jamaican born artist has racked up some incredible accolades since his last album, including collaborations with artists such as Drake, Gorillaz, Pusha T and Jamie XX, and has even been cited as Sean Paul’s natural successor by NME.

The colour rich artwork ran as 4 sheet takeovers, with 48 sheet posters in key locations, and grabbed the attention of passersby throughout London, Manchester and Birmingham.

Alongside the new album release, Popcaan will be performing live at the end of this year in the UK. You can find out more information here.

Florence takes us Higher

We’ve been working with Virgin EMI to raise your spirits up with the brand new album from Florence + The Machine, ‘High as Hope‘. The campaign ran throughout London exclusively as 48 sheet posters, with the exception of an impressive 96 sheet on Hammersmith road. In other major UK cities, including Manchester, Birmingham and Glasgow, the campaign was posted as 4 sheet posters in prime street level locations.

High as Hope features more of a minimalist, stripped-down production, and explores themes of heartache, family, and finding comfort in loneliness. Speaking with New York based radio station, WNYL, Florence said that she aimed to deliver a positive message for love and life, in contrast to her heartache last album How Big, How Blue, How Beautiful. As always Florence’s vocals are reaching for new heights, seemingly echoing her extensive world tour locations across the US, Canada, UK, and Europe.

For more information about the tour visit here.

It’s time to enter the dystopian world of Palo Santo

English pop band Years & Years returned this July with their second album, packed to the rafters with catchy synth hits. Receiving five star reviews from the likes of NME – who described it as “filthy, sexy, thoroughly debauched pop at its finest” – the band are back with 14 new tracks perfect for your summer playlist.

To launch the album we worked with Polydor Records on a 48 sheet and 96 sheet poster and digital campaign across London. The artwork gave us all insight into Palo Santo – the genderless dystopian society created by the band as part of their album marketing campaign. Lead singer Olly Alexander even visited one of our sites to have his picture taken with the creative – a post that received nearly 40k likes on Instagram.

Find out more about Palo Santo here.

Five Finger Death Punch fight for Justice

One of heavy metals biggest bands, Five Finger Death Punch, returned this year with another anthemic album. The American rock quintet, hailing from Las Vegas, followed up on 2015’s Got Your Six with their seventh studio album, And Justice for None. After a tumultuous couple of years – which saw walk-outs whilst on tour, and lead singer Ivan Moody check into rehab – they’ve regrouped and returned to their raging best. The album explores their past issues whilst delivering fans another collection of iconic metal tunes.

To celebrate the release, we worked with Eleven Seven on a huge takeover of our Blackfriars site – and the longest Five Finger Death Punch poster in the world. The artwork looked incredible, with bespoke creative for new songs and an accessible Spotify and Apple Music scan for each, making sure passersby could listen to the new material with ease. There was even an outline of a figure rocking out for fans to have their picture taken with, making it a truly interactive experience.

We were excited to see the band promote the poster on their Twitter and Instagram, receiving over 13k likes. Fans in London are encouraged to head down to the site and post their most creative shot of the takeover on their social media for a chance to win the band’s catalogue on vinyl, as well as a year’s subscription to Spotify and Apple Music.

Find out more about the new album here.

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