Robyn delivers Honey

After an eight year hiatus, Swedish pop queen Robyn has returned with her sixth solo album, Honey. The album addresses several of the reasons behind the lengthy gap inbetween albums, from the death of her longtime producer and friend to the break-up of her relationship, and received near perfect reviews on release from Rolling StonePitchfork and The Guardian amongst others – the latter describing it as “beautifully personal pop perfection”.

We were excited to welcome Robyn back, working with Universal on a high impact teaser for the album launch. Promo of the Swedish star popped over all London, and culminated with a huge takeover of our site in Blackfriars on release week.

Find out more about Honey and download the album here.

Nao’s Saturn Return

Nao returns this month with her heavenly second album, Saturn. The talented British singer-songwriter first made a splash on the scene with her critically acclaimed debut, For All We Know, and returns after a two-year hiatus. Her new release is named after the astrological theory of the “Saturn Return” – essentially when the planet Saturn returns to the same place in the sky that it was when a person was born. As a cosmic rule this usually happens every 29 years – a paradigm shift that Nao has used as inspiration for the album.

Receiving incredible reviews across both music and national press – and after creating some amazing out-of-home to celebrate Nao’s first album – we wanted to make sure that her second was an astrological success. We worked with Sony Music to re-create the album artwork, adding a 3D element to our 48 sheet billboards around London, with real white balloons tied to Nao’s hands. The special builds caught the attention of the street and made sure the singer’s new album got off to a flying start.

Find out more about Saturn and Nao’s upcoming tour here.

The spirit of Notting Hill Carnival

If this year’s Notting Hill Carnival proved anything it’s that British weather will never stop the party. Despite the continuous downpour of rain, the colours of the carnival continued to shine through all weekend. From rowdy fun-seekers to packed out streets to incredible floats and colourful performers, 2018’s Carnival did not disappoint. Here are a few of our favourite moments captured in photos. Until next year!

Popcaan’s back with Forever

We’ve been working with Mixpak Records to spread the news on the streets that Popcaan has just dropped his second album, ‘Forever’. The new release marks a milestone for Popcaan as his second solo album, and reaffirms his status as the torch bearer of the dancehall genre. The Jamaican born artist has racked up some incredible accolades since his last album, including collaborations with artists such as Drake, Gorillaz, Pusha T and Jamie XX, and has even been cited as Sean Paul’s natural successor by NME.

The colour rich artwork ran as 4 sheet takeovers, with 48 sheet posters in key locations, and grabbed the attention of passersby throughout London, Manchester and Birmingham.

Alongside the new album release, Popcaan will be performing live at the end of this year in the UK. You can find out more information here.

Florence takes us Higher

We’ve been working with Virgin EMI to raise your spirits up with the brand new album from Florence + The Machine, ‘High as Hope‘. The campaign ran throughout London exclusively as 48 sheet posters, with the exception of an impressive 96 sheet on Hammersmith road. In other major UK cities, including Manchester, Birmingham and Glasgow, the campaign was posted as 4 sheet posters in prime street level locations.

High as Hope features more of a minimalist, stripped-down production, and explores themes of heartache, family, and finding comfort in loneliness. Speaking with New York based radio station, WNYL, Florence said that she aimed to deliver a positive message for love and life, in contrast to her heartache last album How Big, How Blue, How Beautiful. As always Florence’s vocals are reaching for new heights, seemingly echoing her extensive world tour locations across the US, Canada, UK, and Europe.

For more information about the tour visit here.

It’s time to enter the dystopian world of Palo Santo

English pop band Years & Years returned this July with their second album, packed to the rafters with catchy synth hits. Receiving five star reviews from the likes of NME – who described it as “filthy, sexy, thoroughly debauched pop at its finest” – the band are back with 14 new tracks perfect for your summer playlist.

To launch the album we worked with Polydor Records on a 48 sheet and 96 sheet poster and digital campaign across London. The artwork gave us all insight into Palo Santo – the genderless dystopian society created by the band as part of their album marketing campaign. Lead singer Olly Alexander even visited one of our sites to have his picture taken with the creative – a post that received nearly 40k likes on Instagram.

Find out more about Palo Santo here.

Five Finger Death Punch fight for Justice

One of heavy metals biggest bands, Five Finger Death Punch, returned this year with another anthemic album. The American rock quintet, hailing from Las Vegas, followed up on 2015’s Got Your Six with their seventh studio album, And Justice for None. After a tumultuous couple of years – which saw walk-outs whilst on tour, and lead singer Ivan Moody check into rehab – they’ve regrouped and returned to their raging best. The album explores their past issues whilst delivering fans another collection of iconic metal tunes.

To celebrate the release, we worked with Eleven Seven on a huge takeover of our Blackfriars site – and the longest Five Finger Death Punch poster in the world. The artwork looked incredible, with bespoke creative for new songs and an accessible Spotify and Apple Music scan for each, making sure passersby could listen to the new material with ease. There was even an outline of a figure rocking out for fans to have their picture taken with, making it a truly interactive experience.

We were excited to see the band promote the poster on their Twitter and Instagram, receiving over 13k likes. Fans in London are encouraged to head down to the site and post their most creative shot of the takeover on their social media for a chance to win the band’s catalogue on vinyl, as well as a year’s subscription to Spotify and Apple Music.

Find out more about the new album here.

About 30 is all Gold for Adekunle

Adekunle Gold, the self-proclaimed father of the ‘urban highlife’ genre, released his second album earlier this month. The Nigerian singer and songwriter returned with About 30, an album over two years in the making following his debut back in 2016. Adekunle’s new album yet again provides fans of West-African music with an exciting twist on the original genre, highlife, which derives from traditional Ghanaian music and melodies played on western instruments.

Following the album launch, we spread the word in London with an incredible 48 sheet campaign, in some of our prime central locations. Everywhere from Hammersmith to Hackney, the bold artwork brightened up the streets and was well timed to capitalise on the hype from his huge gig with The 79th element, held at Indigo at The O2 just the week before. The artist himself was excited to see his posters up around town, posting a picture in front of one billboard to Instagram, which received 12.5k likes.

Find out more about Adekunle Gold here.

Gruff Rhys takes it to the 72-piece

We recently teamed up with Rough Trade Records to spread the news that Gruff Rhys, of Super Furry Animals and Neon Neon fame, has released a new solo album, titled Babelsburg. We put together a large campaign with 4 to 48 sheet posters across high traffic areas in east London, and a regional homage to Rhys’ Welsh heritage with a 48 sheet poster in Cardiff.

The album was originally recorded in 2016 by Rhys and former Flaming Lips drummer Kliph Scurlock, developed further for 18 months, and finally adapted for a orchestral accompaniment from composer Stephen McNeff and the 72-piece BBC National Orchestra of Wales.

Rhys told Rolling Stone that the title of the album came from a road sign he passed while on tour in 2014 – Babelsburg is a district in Germany a little outside of Berlin. Gruff said that he “was looking for a name that evoked the Tower of Babel – people building towers to reach an idea of heaven (but maybe creating a kind of hell – I’m an atheist by the way!). In any case I had written Babelsberg down and when I listened to the songs together, it finally made sense why I’d done that.” Babelsberg is Rhys’ first solo LP since his 2014 album American Interior.

For further information about the album or tour dates visit here.

Jamie Isaac works best at 04:30

To celebrate the release of Jamie Isaac’s second album, (04:30) Idler, we worked with CMS Media on a huge poster campaign across London, ranging everything from 4 sheet to large format 96 sheet.

The album follows Jamie’s acclaimed 2016 debut, Couch Baby – and it’s safe to say he’s creatively progressed his style, heavily drawing influence from Stan Getz and João Gilberto’s 1964 opus Getz / Gilberto. The album is based on Isaac’s personal battle with insomnia, resonating in the title and artwork.

Originally a classically trained musician, Jamie shifted his attention to jazz, stating in an interview with Noisey that he found that “after a while classical is so rigid and there’s no room for improvisation”. Jamie developed his talent at The Brit School, where he met, worked, and at one point even lived with Archy Ivan Marshall, King Krule.

For those of you less familiar with his work, Jamie sings relaxed melodies to shoegazed bossa nova piano chords backed by jazz percussion. Elements of his work carry similarities to artists James Blake and Jamie Woon.

For more information visit here.

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