First. Disobey: Then Look At Your Phones
We were excited to work with Polydor Records on a London-wide poster campaign for The 1975’s new album, ‘Music For Cars’. Named after their original EP in 2013, frontman Matt Healy told NME,“We’re using it as the album title now because of how meta and self-referential everything has become in the world of The 1975, and ‘Music For Cars’ was always my favourite title of everything we’d ever done, so it kinda made sense to wrap it up that way.”
The cryptic 4 sheet and 48 sheet posters are proving a real tease for fans. Messages include, ‘If I don’t get to see the beauty of the end of culture: Then at least I’ve seen the culture of the end of beauty’, ‘A Brief Enquiry Into Online Relations’, ‘Modernity Has Failed Us’, and ‘Planned Obsolescence’. But what does it all mean? So far the band have disclosed very little about upcoming tour dates, locations or the new album. Fans will have to hold on a little longer as details are expected to be released in August.
For now, keep your eyes peeled on the streets for posters and clues.